MAKING
CONNECTIONS
DELIVERING
RESULTS
WE CREATE PARTNERSHIPS THAT FUEL REVENUE GROWTH
DRIVING GROWTH,
ENGAGING COMMUNITIES
ABOUT US
Black Capital Partners is a partnership marketing agency that connects brands with creators, celebrities, and communities to foster authentic engagement and drive performance-based opportunities. We specialize in comprehensive sales and marketing management, with a focus on strategic partnerships and event sponsorships. Using data-driven insights, we develop customized strategies, optimize marketing channels, and pinpoint revenue growth opportunities to propel brands forward.
CASE
STUDIES
At Black Capital Partners, our success is measured by the transformative impact we have on our clients' brands. Our case studies illustrate how our strategic partnerships, innovative marketing solutions, and data-driven insights have driven meaningful results.
1. ADAPTING TO RAPIDLY CHANGING MARKET CLIMATES & TRENDS
CASE STUDY: SheaMoisture + We Buy Black Supports Black Businesses During the Pandemic
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2. BALANCING GLOBAL BRAND CONSISTENCY WITH LOCAL MARKET ENGAGEMENT
CASE STUDY: Rap Snacks Partners with Central State University in Ohio
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3: CUSTOMER PERSONALIZATION & DEEPER ENGAGEMENT
CASE STUDY: National Urban League + HCA HealthCare Women in Harmony Awards Luncheon
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CHALLENGE African American businesses were disproportionately impacted during the global pandemic, and Unilever's SheaMoisture sought to support this core consumer base. CTA Use Social Relevance as a Competitive Edge. MESSAGE In today’s fast-paced world, relevance isn’t just an advantage—it’s essential.
OUR SOLUTION We led and managed the partnership between SheaMoisture and We Buy Black to launch the Black Business Relief Fund, aligning the brand with the “Support Black Businesses” movement. This initiative provided critical support to affected businesses while resonating deeply with diverse audiences, reinforcing SheaMoisture’s commitment to social impact and maintaining its relevance in a rapidly changing market.
CHALLENGE As Rap Snacks expanded into the UK, the challenge was maintaining global brand consistency while effectively engaging with local customers, primarily since the brand is known for its substantial presence in U.S. convenience stores. CTA Co-Create Campaigns + Events with Targeted Communities. MESSAGE Involving specific communities in the campaign creation process ensures that your brand aligns with their social nuances and needs.
OUR SOLUTION We developed and led the partnership between Rap Snacks and Central State University, an HBCU, to develop Rap Snacks Symphony, featuring the university's band program and managing a local community activation. This initiative connected the brand to its target demographic by gathering input directly from the community. Incorporating the HBCU’s feedback into Rap Snacks offerings fostered a sense of co-ownership and partnership, ensuring the brand resonated with global and local audiences.
CHALLENGE The National Urban League sought to engage African American women during the Essence Music Festival, the most significant event in the world for Black women. They aimed to deliver personalized and authentic experiences at an event with over 500,000 attendees. CTA Engage your audience by creating a micro event within a major cultural event. MESSAGE Brands are increasingly sponsoring smaller, niche events that cater to specific communities or interests. This approach allows for more targeted marketing and often leads to higher engagement rates.
OUR SOLUTION We led the event sponsorship and partnership activation for the National Urban League and HCA Healthcare Women in Harmony Awards Luncheon during the Essence Music Festival. This focused influencer event provided a platform for brands to connect more personally with their audience. In addition to the luncheon, we created an intimate Self-Care Lounge where professional women could enjoy massages, makeup, and self-care resources. This space allowed brands to engage with attendees meaningfully and personally.
Partnership Marketing Agency
What We Do for Our Clients
Growth Strategy and Planning
Our Growth Strategy and Planning service provides a strategic roadmap to unlock your brand’s potential. By focusing on data and insights, we ensure that your brand not only adapts to market changes but thrives as an industry leader in any competitive landscape.
Growth Strategy and Planning
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Business Development
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Listening Tours
Brand Partnerships
We forge powerful Brand
Partnerships that increase reach and impact. Connecting brands with complementary partners creates synergistic collaborations that enhance visibility, drive engagement, and unlock new revenue opportunities.
Brand Partnerships
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Partnership Activations
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Partnership Relations & Management
Content Partnerships
Our Content Partnerships service strategically aligns your brand with premium content platforms and creators to maximize visibility and drive measurable engagement. We secure performance-based partnerships that are precisely tailored to your brand’s key objectives, ensuring your content not only captures attention but also delivers a lasting impact.
Content Partnerships
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Co-creation and collaborative content
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Audience Engagement and Community Building
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Content Monetization Planning
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Creator and Influencer Partnerships
Event Sponsorships
Our Event Sponsorship service strategically aligns brands with premier events to maximize exposure and drive measurable engagement. We secure performance-based sponsorships carefully tailored to your brand’s objectives, ensuring your presence not only stands out but also delivers a lasting impact on influential audiences and key stakeholders.
Event Sponsorships
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Budgeting & Pricing
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Sponsorship Materials Copy, Creative and Design
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Sales Playbook
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Partnership Recap and Reporting
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In-person & Virtual Marketplace Development + Management
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Education & Sponsorship Team Training
OUR
CLIENTS
We have the privilege to collaborate with a distinguished array of leading brands in the industry, such as Coca-Cola, Shea Moisture, Walmart, and Black Enterprise, among others. Our commitment to comprehending each client's distinct vision enables us to develop tailored marketing strategies and harness data-driven insights. This method not only enriches audience interaction but also cultivates authentic connections that yield sustainable growth. Together, we endeavor to cultivate dynamic partnerships that propel brands and their consumers to new levels of success.
OUR
TEAM
Our success is driven by a dedicated team of industry leaders, innovative thinkers, and creative problem-solvers at Black Capital Partners. Each member brings unique expertise and experience, allowing us to craft tailored solutions that elevate brands and foster authentic connections with audiences. We prioritize collaboration, innovation, and integrity in everything we do, ensuring transparency and trust in our partnerships. Get to know our talented team and discover how our collective skills can propel your brand forward and create impactful experiences.
Executive Leadership Team
CONNECT WITH US
We’re here to help you build authentic connections with brands, creators, and communities. Connect with us today to explore partnership opportunities and discover how we can collaborate!